Paul Hewett

Digital & Data Strategy For Online Travel Brands

Based in Sydney, Paul Hewett is a data analyst and strategist working with global travel brands to build and optimise online marketing performance.

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Paul Hewett

As an experienced data strategist, I have been earning a pay cheque from data-driven digital marketing since 2004, working with leading global brands, delivering business growth, winning awards, and leading expert industry groups.

As a strategist, my function is to combine insights from research and analysis with creativity and technology to optimise business performance. Typically, this process involves working with leaders across a business to explore, define and deploy digital solutions which will underpin business success, and ultimately, lead to an increase in bottom-line performance.

My commercial experience began at age 28 with the MBO of a data and research business employing ~120 people in the UK. My experience as an executive and non-executive company director has provided a strong set of business leadership skills which I'm leveraging in my role at In Marketing We Trust, resulting in a YoY growth of ~160%.

Currently my focus is on digital travel, however, I have worked across a number of verticals for clients including Airbus, Expedia, Ebookers, ClubMed, Visit Wales, Gumtree, Coca-Cola, l'oreal, BBC, Macmillan Cancer, Save the Children, Britishland Company, Tesco, Aldi, Lidl,, and

What I Do

Research & Analysis

Number crunching and data wrangling to uncover insights that unlock hidden value for your travel brand.

Strategy & Planning

Identifying the right strategies, technologies and channels to enhance customer experience and deliver business success.


From automation to conversation optimisation, implementing and supporting technology and processes that will deliver measurable ROI

Monitoring & Attribution

Unleashing the power of attribution modelling to demonstrate measurable return on your marketing investment.

Customer Success Stories

Contact Me

Consulting, speaking opportunities or just a chat! I'm waiting to hear from you. Get in touch.

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Get in touch

  • Phone:

    +61 (0) 451 591 752

  • Location:

    Sydney, Australia

  • E-Mail: